PROJECT OVERVIEW

Pugzy's Kitchen & Bath

Home to Sri Lanka first de-hydrated dog treats. A Brand about two little pugs, puggy and Iizzy.

CHALLENGE

The brand Pugzys was the first of its kind to introduce dehydrated dog treats to Sri Lanka. Since its inception however, Pugzys began to get copied by many other upcoming brands which led us to create a distinctive brand identity, packaging and strategy for Pugzys brand.

APPROACH

We attempted to do research as to how we can distinguish a brand strategy to imitate Pugzys unique packaging and brand identity to set apart from its potential competitors and focusing on the product’s unique selling points.

SERVICES

  • Branding

  • Packaging

  • Brand Strategy

  • Art Direction

ADDITIONAL CREDITS

Photographer: Riyal Riffai, Shifani Riffai

CHALLENGE

The brand Pugzys was the first of its kind to introduce dehydrated dog treats to Sri Lanka. Since its inception however, Pugzys began to get copied by many other upcoming brands which led us to create a distinctive brand identity, packaging and strategy for Pugzys brand.

APPROACH

We attempted to do research as to how we can distinguish a brand strategy to imitate Pugzys unique packaging and brand identity to set apart from its potential competitors and focusing on the product’s unique selling points.

SERVICES

  • Branding

  • Packaging

  • Brand Strategy

  • Art Direction

ADDITIONAL CREDITS

Photographer: Riyal Riffai, Shifani Riffai

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