Home to Sri Lanka first de-hydrated dog treats. A Brand about two little pugs, puggy and Iizzy.
The brand Pugzys was the first of its kind to introduce dehydrated dog treats to Sri Lanka. Since its inception however, Pugzys began to get copied by many other upcoming brands which led us to create a distinctive brand identity, packaging and strategy for Pugzys brand.
We attempted to do research as to how we can distinguish a brand strategy to imitate Pugzys unique packaging and brand identity to set apart from its potential competitors and focusing on the product’s unique selling points.
Branding
Packaging
Brand Strategy
Art Direction
Photographer: Riyal Riffai, Shifani Riffai
The brand Pugzys was the first of its kind to introduce dehydrated dog treats to Sri Lanka. Since its inception however, Pugzys began to get copied by many other upcoming brands which led us to create a distinctive brand identity, packaging and strategy for Pugzys brand.
We attempted to do research as to how we can distinguish a brand strategy to imitate Pugzys unique packaging and brand identity to set apart from its potential competitors and focusing on the product’s unique selling points.
Branding
Packaging
Brand Strategy
Art Direction
Photographer: Riyal Riffai, Shifani Riffai
