PROJECT OVERVIEW

The Goodfolk Arrack

CHALLENGE

There is no denying the special place Arrack holds in the hearts of those in Sri Lanka. It is loved by both locals and tourists and hence stands as the spirit with the most sales in Sri Lanka. Yet it is never considered as a premium drink the likes of Whiskey or even Vodka.

APPROACH

Using Arrack to revolutionise a perception, we constructed three bottles signifying the laborers as warriors to be celebrated. When you buy a bottle of The Goodfolks, you don't just enjoy a good smooth arrack, but you are telling the backbone of Sri Lanka that you appreciate their contribution.

SERVICES

  • Branding

  • Packaging

  • Brand Strategy

ADDITIONAL CREDITS

CHALLENGE

There is no denying the special place Arrack holds in the hearts of those in Sri Lanka. It is loved by both locals and tourists and hence stands as the spirit with the most sales in Sri Lanka. Yet it is never considered as a premium drink the likes of Whiskey or even Vodka.

APPROACH

Using Arrack to revolutionise a perception, we constructed three bottles signifying the laborers as warriors to be celebrated. When you buy a bottle of The Goodfolks, you don't just enjoy a good smooth arrack, but you are telling the backbone of Sri Lanka that you appreciate their contribution.

SERVICES

  • Branding

  • Packaging

  • Brand Strategy

ADDITIONAL CREDITS

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